ASL Vision is delighted to announce their support of Brake, the road safety charity.
We fully believe in Brake’s work to improve road safety, through educational activities and campaigning, and are also pleased to be able to provide funds to support Brake’s work with families bereaved by road crashes.

There is a great deal of synergy between ASL Vision and Brake, with regards to business objectives and overall ethos. Brake’s campaign relating to ‘blind spots’ is particularly pertinent to us, as one of our main systems has been created to help mitigate the danger of blind spots.

Brake coordinates a campaign to raise awareness about the dangers posed by truck blind spots to cyclists and pedestrians, and to call for tighter legislation ensuring trucks have the latest devices fitted so that drivers can see around their vehicles. About 400 people are killed each year across Europe as a result of HGV blind spots – mostly cyclists, pedestrians and motorcyclists. Many of these tragedies could be avoided by taking small, inexpensive measures such as fitting safety devices and cameras.
As a key element of the campaign, Brake led a delegation calling for improved European legislation to help reduce the number of casualties and injuries. Brake galvanised support from the general public and M.Ps, and a European declaration proposing that new trucks should be fitted with the latest blind spot equipment is now under consideration.

As a part of the campaign, the charity is appealing to HGV operators to fit the latest blind spot devices, such as ASL360 Surround View, to minimise the dangers HGVs pose.
Obviously, these measures are essential to reduce the number of casualties on the roads but they will also play a major role in encouraging people to use more sustainable methods of transport, such as cycling, as a serious form of transport.

Research carried out by TfL has shown that two of the main reasons cited by people for not cycling are a lack of confidence and their perception of safety, especially with regard to large vehicles and the visibility problems associated with them.

As well as supporting the campaign for improved legislation, Brake is working to advise fleet operators on improving the safety of their vehicles through its Fleet Safety Forum. Brake is appealing to HGV operators to fit the latest blind spot devices to all their vehicles, to minimise the dangers they pose.
Hopefully, the combined efforts of businesses like ASL Vision, charities such as Brake and the relevant government bodies at national and European levels will soon allow us to report a change in legislation. If so, it will vastly improve safety amongst vulnerable road users whilst encouraging the public to consistently use more sustainable forms of transport.

Martin Howard, Fundraising Officer at Brake, says, ‘It is fantastic to have the support of ASL Vision, an organisation dedicated to mitigating the dangers of blind spots on HGV’s. Their donation will be crucial in funding Brake’s support work with bereaved families of road crashes, and we are looking forward to working together over the coming years We’re appealing to all operators to fit the latest technology to reduce blind spots – to help prevent more families going through the devastation of sudden, violent deaths and injuries.”’.